Public Relations
This manual develops strongly the persuasive speech, including one designed to
persuade a hostile audience to your viewpoint. Subject matter is reasonably
general, except one speech desinged to sell your organization. A useful tool
for people in sales and marketing roles, or charitable or community organizations
with a message to be communicated.
Objectives of "The Public Relations Speech"
- Prepare a talk that will build goodwill for your organization by supplying useful information of interest to the audience
- Favorably influence the audience by the skillful and friendly delivery of your talk
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Objectives of "Resources for Goodwill"
- Research the operation and benefits of an organization or company
- Prepare a talk designed to build goodwill toward it by presenting factual information
- Analyze the common interests of your audience and focus your presentation on those interests
- Effectively use at least one visual aid to enhance the audience's understanding
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Objectives of "The Persuasive Approach"
- Direct a persuasive appeal to the audience's self-interests using a combination of fact and emotion in a speech delivered in such a manner that it appears extemporaneous
- Persuade the audience to adopt your viewpoint by the use of standard persuasive techniques
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Objectives of "Speaking Under Fire"
- Prepare a talk to persuade a hostile audience at least to consider your position on a controversial issue
- Conduct a question-and-answer period on the speech subject
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Objectives of "The Media Speech"
- Write a speech script on behalf of a social cause
- Using the script, present the speech to persuade a general television audience
- This project has special requirements to simulate a television broadcast. Make arrangements in advance for the proper equipment. If at all possible, a club might arrange for their members to witness an actual studio production as a helpful preparation for this project.
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Additional Information About Speeches:
Manual
Speech |
Minutes
for the
Speech |
Technical
Knowledge
Required |
Utilizes
Visual
Aids |
Involves
Use of a
Panel |
Audience
Questions
at End |
Audience
Participates
During |
The P.R.
Speech |
5 - 7 |
YES |
HELPS |
NO |
NO |
NO |
Resources for
Goodwill |
8 - 10 |
YES |
YES |
NO |
NO |
NO |
The Persuasive
Approach |
8 - 10 |
NO |
NO |
NO |
NO |
NO |
Speaking Under
Fire |
6 - 8
8 - 10 Q/A |
NO |
NO |
NO |
YES |
YES |
The Media
Speech |
8:30 Min |
NO |
YES
Video |
NO |
NO |
NO |
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