How to Get the Audience Response You Want

How to Get the Audience Response You Want


Begin by writing a few short statements about the response you hope to generate from the audience. This can be determined by analyzing the purpose of your speech or presentation from two perspectives.

The General Purpose:

To interest or amuse the audience.

To inform or teach the audience.

To stimulate or impress the audience.

To convince or persuade the audience.

Decide into which category your speech or presentation is to fall and ensure you meet that need.

The Specific Purpose:

Think of the specific purpose variously as the main idea or central thought of your speech; the point you wish to make; what you want the audience to carry away with them; or the special angle to your approach.

Make sure your specific purpose contains one thought and only one thought, is simple, easily understood, easily remembered, and calculated to arouse interest.


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